Case Studies

  • Blockbuster: award-winning CRM strategy
    Blockbuster: award-winning CRM strategy

    Armadillos development of a successful long-term retention programme for Blockbuster has now won five major industry awards, including two DMAs and the 2005 IDM Business Performance Award for Customer Insight.

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  • Nutricia: Milupa CRM programme
    Nutricia: Milupa CRM programme

    With sales of its Milupa brand infant meals and milks faltering, Nutricia Plc appointed Armadillo to overhaul the Milupa direct marketing programme.

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  • VO5: Trade DM campaign
    VO5: Trade DM campaign

    In an increasingly crowded market, VO5 was finding their products being de-listed from many stockists. Armadillo was briefed to reverse this trend.

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