online Disney Store in
France & Germany
Posted by Sam Abercromby - 09 September 2011
Disney Store launched their very first dedicated online stores in Germany and France this September. Armadillo helped bring the magic to European customers by providing key elements for the launch, creating a range of online and print projects.
Building on our existing digital work with Disney Store, we developed a range of holding page and competition microsites to drive new member recruitment, as well as web banners and targeted emails to promote launch offers and welcome new members.
Our proven print and design expertise was also used to create impactful and on-brand flyers, billboards, postcards and promotional material, contributing to an exciting and successful launch.
Armadillo has been supporting Disney Junior in their latest campaign to raise £1m for Great Ormond Street Hospital Children's Charity. Disney are asking their fans to share their first Disney memory on the Disney Junior UK Facebook page - when Disney reach 1 million memories they'll donate £1m to GOSH. Armadillo's role has been to help launch the campaign with an excitement-building email showcasing celebrity support and allowing fans to share and post on facebook.
The campaign has alreeady seen over 8000 memories shared - why not post your first Disney memory today and support the campaign too: www.milliondisneymemories.co.uk
helping Art Students
realise their ambitions
Posted by James Ray – 25th September 2010
Windsor and Newton have leveraged Armadillo's retail and CRM expertise to develop a Student loyalty programme with a difference. The Fine Art Academy aims to provide a unique proposition to Art Students and retailers alike.
by Fusion Leisure
Posted by James Ray – 28th July 2010
Fusion Lifestyle is a highly experienced sports and leisure management organisation. They work in partnership with local authorities, schools and colleges, and other public sector organisations, to provide recreational sport, health and fitness activities to local communities. Fusion have appointed us to help them deliver CRM solutions to increase participation and frequency of sport and leisure activities.
the Happy Meal™
experience for
McDonald's
Posted by James Ray – 25th May 2010
The week sees the re-launch of the McDonald's MAC Club, a programme of direct communications designed to extend and enhance the Happy Meal™ experience beyond the restaurant. A new creative and content strategy makes maximum use of the promotional theme and delivers stimulating, added-value content to parents. Armadillo have been working on an ongoing series of projects for McDonald's since March 2009.
Posted by Sarah Pearson – 17th May 2010
With the explosion of the iPhone and iPad, Disney Mobile have appointed Armadillo to build sales with brand advocates, encouraging sampling of free apps and converting to sales on Disney's largest franchises. The appointment strengthens Armadillo's expertise and offering with the Walt Disney Group.
Blockbuster mailing
campaign re-engages
lasped renters
Posted by James Ray – 2nd April 2010
We've just completed out third Golden Ticket mailing for Blockbuster. The campaign has been successfully driving customers back in to store to re-discover renting movies over the last 6 months, using a cost effective one-piece mailing and a strong value mechanic.
kiss a few frogs...
Posted by Sarah Pearson – 2nd March 2010
We've just concluded our first cross-category campaign for Disney's Princess and the Frog. We were commissioned to plan and manage the delivery of a consistent series of communications across five European markets, building and sustaining consumer's engagement with the title from theatrical launch through merchandise and games to the release on Blu-ray and DVD.
loyalty programme in Italy
Posted by James Ray – 18th February 2010
Disney has launched its Movie Rewards programme into a fourth European market. Renamed Disney Magic & More for the Italian market, it follows success in the UK, France and Germany. Armadillo provided CRM planning, campaign delivery and data insight across all four programmes.
Posted by Sarah Pearson – 6th December 2009
Disney Store have appointed Armadillo to manage email
campaign development in support of their bricks and mortar
and online proposition across five European markets.
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