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11/2008 - Disney (WDSHE): Email campaign
11/2008 - Disney (WDSHE): Email campaign

Tinker Bell the Movie was the first full-length motion picture about Tinker Bell, one of Disney’s most iconic and well-loved characters. For the launch of the first title in this major new franchise, Armadillo sent a launch email to Disney subscribers.
This email tied in with other national marketing awareness and gave users the opportunity to order the Blu-ray™, DVD and Nintendo DS game. Consumers were brought into the world of Tinker Bell and their imaginations engaged through the use of strong, engaging character creative and the chance to create their own fairy, play online games and explore ‘Pixie Hollow’.

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