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12/2008 - Disney (WDSHE): Email campaigns
12/2008 - Disney (WDSHE): Email campaigns

WALL-E, one of the biggest cinematic releases of 2008, gained both critical praise and high theatrical revenue. To celebrate and promote the release of Disney-Pixar’s 9th motion picture on Disney Blu-ray™ and DVD, WALL-E, Armadillo created an engaging launch email. As well as offering direct consumer links to retailers, the mail was packed full of other exciting content, such as online games, activity sheets and special offers.

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