Nov 2007: Blockbuster Retail Mailing
Armadillo's latest direct mail campaign for Blockbuster has caused a stir in the entertainment retail landscape this season. The innovative one-piece fold out format provided copy space comparable with a four page media insert at minimum production cost. Creative was fully integrated with the overall Christmas campaign theme developed by Armadillo's design division, and showcased Blockbuster's market leading retail deals. A 10% Off multi-use "Bonus Card" was used to drive repeat behaviour right through to closing time on Christmas Eve.
Head Of Marketing Katie O'Rourke said: "We're delighted with this latest campaign - it's really put our retail offering on the map for customers who normally only use us to rent, and response is on track to exceed forecasts."
Oct 2007: A new approach for hotels.com
For their first foray into Direct Mail, Hotels.com partnered with Armadillo Direct, to test driving bookings to New York over the holiday season.
Dec 2007: Armadillo can now truly do it all in house
Armadillo has launched is own Ebase marketing service which allow clients to have their complete Emarketing needs fulfilled in one place, working with one account team to ensure a simple, clear and efficient service.